Strategic Business Letters and E-mail

Strategic Business Letters and E-mail

Book - 2004
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Houghton
E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.

Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts’s proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know.

Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.


Book News
In this lively guide, a business writing consultant introduces her six-step process for writing persuasive letters, then provides sample letters for marketing, job searches, customer relations, collections, placing orders, and contacting the media. The closing section briefly suggests a proper form for electronic mail and offers tips on creating effective web sites. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Publisher: Boston : Houghton Mifflin, c2004
ISBN: 9780618448333
0618448330
Characteristics: x, 374 p. : ill. ; 23 cm

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