Public Relations Disasters

Public Relations Disasters

Talespin--inside Stories and Lessons Learnt

Book - 2006
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Ingram Publishing Services
From the top celebrities who have publicly criticized their sponsor's products to corporate photocalls that were a disaster waiting to happen, this book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's ""McLibel"" case.

This book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's ""McLibel"" case.


Publisher: London ; Philadelphia, PA : Kogan Page, 2006
Edition: Pbk. ed
ISBN: 9780749445720
0749445726
Characteristics: viii, 327 p. ; 23 cm

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