How to Make Your Ideas StickHow to Make Your Ideas Stick
Seven Lessons From Urban Legends
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DVD, 2002
Current format, DVD, 2002, , No Longer Available.
DVD, 2002
Current format, DVD, 2002, , No Longer Available. Offered in 0 more formats
Associate professor of organizational behavior Chip Heath provides seven suggestions for success in getting your point across. He explains why urban legends and rumors have so much staying power and adapts these insights for the social marketplace of ideas.
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