How to Make your Ideas Stick

How to Make your Ideas Stick

Seven Lessons From Urban Legends

DVD - 2002
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Associate professor of organizational behavior Chip Heath provides seven suggestions for success in getting your point across. He explains why urban legends and rumors have so much staying power and adapts these insights for the social marketplace of ideas.
Publisher: [Stanford, Calif.] : Stanford Video ; Mill Valley, Calif. : Kantola Productions [distributor], c2002
Characteristics: 1 videodisc (53 min.) : sd., col. ; 4 3/4 in

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