How to Make your Ideas Stick
Seven Lessons From Urban LegendsDVD - 2002
Associate professor of organizational behavior Chip Heath provides seven suggestions for success in getting your point across. He explains why urban legends and rumors have so much staying power and adapts these insights for the social marketplace of ideas.
Publisher: [Stanford, Calif.] : Stanford Video ; Mill Valley, Calif. : Kantola Productions [distributor], c2002
Characteristics: 1 videodisc (53 min.) : sd., col. ; 4 3/4 in
Alternative Title: Seven lessons from urban legends