Marketing in A Nutshell

Marketing in A Nutshell

Key Concepts for Non-specialists

Book - 2007
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Elsevier Science and Technology
Marketing in a nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a nutshell makes the authors’ marketing know-how and expert insights accessible to all.

*Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
*Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
*Credible and expert marketing insights from leading marketing consultants especially for non-specialists

Elsevier
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.
  • Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice
  • Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques
  • Credible and expert marketing insights from leading marketing consultants especially for non-specialists


Publisher: Oxford : Butterworth-Heinemann, 2007
ISBN: 9780750681339
0750681330
Characteristics: x, 294 p. : ill. ; 24 cm
Additional Contributors: Meldrum, Mike

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