Data Driven

Data Driven

Profiting From your Most Important Business Asset

Book - 2008
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Baker & Taylor
Offers to show readers how to leverage and deploy data to sharpen a company's competitive edge and enhance its profitability.

Perseus Publishing
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.

In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:

· The special properties that make data such a powerful asset

· The hidden costs of flawed, outdated, or otherwise poor-quality data

· How to improve data quality for competitive advantage

· Strategies for exploiting your data to make better business decisions

· The many ways to bring data to market

· Ideas for dealing with political struggles over data and concerns about privacy rights

Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Book News
Redman, a noted data quality consultant, offers this guide to corporate executives and managers on how to interpret data more accurately when it comes to marketing, product development, workforce recruitment and financial management. The author provides 15 methods for turning a company's unique data into a viable and marketable asset, such as identifying "bad" data and treating all information as proprietary. Appendices are also included that explain metadata processes, sources for technology support and the "Ascent of Process" model that has already been used in several successful companies. Annotation ©2009 Book News, Inc., Portland, OR (

Publisher: Boston, Mass. : Harvard Business Press, c2008
ISBN: 9781422119129
Characteristics: xiii, 257 p. : ill. ; 24 cm


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