Relevance

Relevance

Making Stuff That Matters

Book - 2008
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Penguin Putnam
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.

Manners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:
  • Levi’s reasserted relevance when it created wardrobe solutions for men.
  • Dunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
  • Hasbro reinvented board games for today’s time-pressed consumers.
  • Kleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
  • Staples stopped wasting its shoppers’ time with extraneous products.
  • Nintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.

The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become?and remain?indispensable.


Baker & Taylor
Challenging popular practices related to demographics, trends, and traditional advertising, a branding expert identifies the importance of rendering a product relevant to real-world consumers, in a guide that draws on the successful examples of such companies as Tesco, Virgin Megastores, and Chipotle. 15,000 first printing.

Blackwell North Amer
After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become - and remain - indispensable.

Publisher: New York : Portfolio, c2008
ISBN: 9781591842200
1591842204
Characteristics: 280 p. ; 19 cm

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