Kick-ass Copywriting in 10 Easy Steps
Build the Buzz and Sell the SizzleBook - 2008
Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention?it boosts profits.
Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy?in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!
Although this book was originally conceived as a guide for small and medium-sized business owners, it will also be useful for eBay sellers, beginning copywriters, freelancers, and others who do not have a background in marketing and copywriting. The book focuses on basic principles of writing effective, sales-oriented copy designed to increase sales and boost profits. It begins by describing the world of copywriting, then outlines each step in the copywriting process. Final chapters provide a collection of real-world and practical examples from small and medium-sized businesses. Gunelius is a freelance writer, copywriter, and professional blogger on the topics of business, branding, and marketing. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Don't Just Say It - Sell it!
You don't need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.
"Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book-and read it twice!"
-Dean Reick, direct marketing copywriter, DirectCreative.com
" ...Susan's warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf."
-Roberta Rosenberg, "The Copywriting Maven" and President, MGP Direct Inc.
“Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius' book should be on every small business owner's bookshelf.”
-George Parker, creative consultant, author of MadScam, and advertising blogger at Adscam and Adhurl