To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

Book - 2012
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"The best-selling author of Drive explores the power of selling while arguing that everyone, including non-professional salespeople, engages in persuasive or "moving" behaviors, in a guide that counsels readers on how to navigate powerful economic changes while building modern negotiating skills."-- Provided by publisher.
"In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"-- Provided by publisher.
Publisher: New York : Riverhead Books, 2012
ISBN: 9781594487156
1594487154
Characteristics: 260 p. : ill. ; 24 cm

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litton2
Jan 20, 2017

So much fun to read that you forget that you are supposed to be learning. Also, this book helps us all become better people by following Pink's ABC's of sales. Attunement, buoyancy and clarity. Read this and you'll find fun takeaways that you will experiment with in everyday life.

JCLHopeH Nov 13, 2014

I found this really helpful in simply shaping how I can better communicate in general. While it certainly has it's application in professional marketing, regardless of context we want to engage our audience with our message, and Daniel Pink offers some insightful suggestions.

n
notthatjenn
Oct 17, 2014

The S word...sales. So many of us don't want to do it, or think we shouldn't have to, except that we're actually selling ideas all day long. We sell to get along with friends, to make happy families, and to be successful at work. The only question is: do you want to be good at it?

t
tj_is_cool
Sep 28, 2013

3 major steps to sales: attunement, bouyancy, clarity

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