"The best-selling author of Drive explores the power of selling while arguing that everyone, including non-professional salespeople, engages in persuasive or "moving" behaviors, in a guide that counsels readers on how to navigate powerful economic changes while building modern negotiating skills."-- "In the tradition of his bestselling book Drive, a revolutionary look at the art of selling. This is a book about sales for people who don't know they're in sales"--
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