Blue Ocean Strategy

Blue Ocean Strategy

How to Create Uncontested Market Space and Make the Competition Irrelevant

Book - 2015
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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket
Publisher: Boston, Massachusetts :, Harvard Business Review Press,, [2015]
Edition: Expanded edition
ISBN: 9781625274496
Characteristics: xxviii, 287 pages : illustrations ; 25 cm
Additional Contributors: Mauborgne, Renée - Author


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Dr_Taco Oct 04, 2012

I had originally read the journal article which clearly articulates the blue ocean concept.

I planned to skim through this book thinking there wouldn't be much additional value. But the book provides several frameworks and steps to create a blue ocean in your industry.

If you're looking to create a blue ocean in your industry I'd recommend using this as a step-by-step 'workbook'/guide.

N.B. Richmond Hill residents have access to Markham Public Library's catalogue which has the e-book for free download.

Sep 23, 2011

An excellent book about business strategy. It challenges some of the classical strategy concepts established by Michael Porter, with good real-life examples. It uses the basic game theory concept (developed by John Nash) that the best way to compete with your competitors is by not competing with them in their terms. You just have to compete with them in your own term while keeping an eye on them. This books shows you how to compare, in a progress report card, how you are performing in different strategic areas against your competitors.


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