Branding for DummiesBook - 2015
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
Publisher: Hoboken, NJ :, John Wiley & Sons, Inc.,, 
Edition: 2nd edition
Characteristics: xii, 368 pages : illustrations ; 24 cm