Win Bigly

Win Bigly

Persuasion in A World Where Facts Don't Matter

Book - 2017
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Scott Adams, a trained hypnotist and a lifelong student of persuasion, was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trumps odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech, a hand gesture here, a phrase there, and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
Publisher: New York :, Portfolio/Penguin,, [2017]
ISBN: 9780735219717
0735219710
Characteristics: xii, 288 pages : illustrations ; 24 cm

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d
dirtbag
Jun 09, 2018

If you were looking for a funny take on the election from the creator of Dilbert, it is going to disappoint. This book is strange, and slightly creepy, and says more about Scott Adams than it does about Donald Trump.

a
auparavant_0
May 31, 2018

You might be forgiven for thinking the non-existent word 'bigly' is itself an illiterate Trumpish coinage for 'convincingly.'This book is appalling not only for the interminable boasting of its author about his prescience in predicting Trump's election in 2016 and his bragging about how perceptive and rich he is (no wonder he is attracted to the man), but also for his extravagant and unsupported claims about a host of issues unrelated to his subject. He condescendingly tells his readers he is going to 'teach' them about persuasion before reciting blindingly obvious banalities about human gullibility. Worst of all, and perhaps in itself an indication of how properly contemptible voters and readers alike today find both politicians and pundits of all stripes, is the author's admiration for winning at all costs, including stooping to insult, which he applauds. The book masquerades as a self-help book: the only person the book's sale helps is its author's ego.

j
JLMason
Apr 29, 2018

"Win Bigley" is split between two related topics: the mastery of being persuasive and Adams’ view of his actions as an influential blogger and unexpected pundit in the 2016 election. Telling people how to be persuasive is by far the most interesting aspect of this book, particularly the chapter titled “The Persuasion Stack". Adams uses Donald Trump as a prime example of a Master Persuader, which offers a different lens to his campaign and his style that is quite thought provoking. The book bogs down in a somewhat self-indulgent narrative about Adams’ role in the election campaign. “Was I Predicting or Causing?” asks a chapter near the end and offers examples of his influence on the campaign and media. However it’s worth reading this book, because it provides plausible support to the view of human beings as “moist robots” who can be manipulated and influenced (think Facebook and Cambridge Analytica). A good reference list in an appendix invites further reading on the topic. In addition I recommend Robert Sapolsky’s 2017 book “Behave: the Biology of Humans at Our Best and Worse”, which backs up the anecdotal with science. Be aware, be informed, and be wary.

a
allenjboychuk
Feb 05, 2018

Adams gives his take on the communication (persuasion) techniques and psychology of the 2016 U.S. presidential election. Win Bigly is a light and well written. Worth reading.

f
Frankster1
Jan 24, 2018

If you have ever asked yourself "What on Earth was he thinking?" about Donald Trump or wondered how he could possibly have been elected, this book goes a long way towards explaining the Trump phenomenon. He is not a politician. He is a salesman. And he knows how to sell. Adams re-frames Trump from the standpoint of persuasion, and exposes our irrational thinking processes. An excellent read that could calm the hysteria at least a little, if people weren't so attached to it.

r
rameshn116
Jan 24, 2018

Scott Adams is a interesting character, I find it surprising that a lot of people have never seen or heard of the Dilbert cartoons . This book was radically different from what I expected from him . It is a insightful book on persuasion and Adams provides an interesting world model , I dont agree with everything he says but it is extremely insightful and definitely worth a read or a re read

n
nickspiel
Jan 09, 2018

I had no idea who Scott Adams was before I read this book which I think would come as a shock to him (he seems to think he was a prime influence of the election). A solid portion of the points he makes serve almost only to pat himself on the back and self promote. be prepared for a tone of arrogance.

Now that you have been warned of his character, this is a great read. Lots of interesting insight into Trump and how the election unfolded. This is a great book for anyone looking to learn about persuasion techniques, political marketing and Trump himself.

Go into this book with an open mind.

d
Daanii
Nov 17, 2017

Scott Adams is an odd guy, I'll grant you that. But his book contains a lot of insight from a perceptive observer. I can see why a lot of people don't like the book, but I think they are missing out on a chance to see politics in a different light. It's eye-opening, and we all could use better vision into how to avoid human foibles and achieve human successes.

r
Roman_Rumba
Nov 08, 2017

Because that book shows greatness of Trump as a persuader and how he won.
Some regressive "Liberals" (social Marxists mostly) seem to get offended and melt like snowflakes even one year later after the Donald won :)

v
vgreenberg
Nov 04, 2017

Review summary for this book show 1/2 star. I would like to read those reviews but they don’t appear to either exist or be accessible.

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