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Book, 2017
Current format, Book, 2017, , Available .
Book, 2017
Current format, Book, 2017, , Available . Offered in 0 more formats
Scott Adams, a trained hypnotist and a lifelong student of persuasion, was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trumps odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech, a hand gesture here, a phrase there, and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
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