The New Rules of Marketing & PR

The New Rules of Marketing & PR

How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Book - 2017
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Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement your off-line methods. Scott provides actionable strategies that can be implemented immediately.
Publisher: Hoboken, New Jersey :, Wiley,, [2017]
Edition: Sixth edition
ISBN: 9781119362418
Characteristics: xxi, 426 pages : illustrations ; 23 cm

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