Gut Feelings: The Intelligence Of The Unconscious

Gut Feelings: The Intelligence Of The Unconscious

Book - 20080701
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Penguin Putnam
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell?s Blink

Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer?s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? (BusinessWeek).

Baker & Taylor
An accessible discussion of the science behind Malcolm Gladwell's best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters. Reprint.

Baker
& Taylor

An accessible discussion of the science behind Malcolm Gladwell's best-selling "Blink" reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters.

Publisher: Penguin Books 20080701
ISBN: 9780143113768
0143113763

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tj_is_cool
Apr 09, 2011

The author has interesting ideas.

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