Outsmart Yourself: Brain-Based Strategies to A Better You

Outsmart Yourself: Brain-Based Strategies to A Better You

Episode 18, How Little Things Cause Big Persuasion

eBook - 2016
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Shift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-part unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more.
Publisher: The Great Courses,, 2016
[San Francisco, California, USA] :, Kanopy Streaming,, 2019
Characteristics: 1 online resource (streaming video file) (31 minutes) : digital, .flv file, sound
digital
video file,MPEG-4,Flash

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