Outsmart Yourself: Brain-Based Strategies to a Better You. Episode 18, How Little Things Cause Big PersuasionOutsmart Yourself: Brain-Based Strategies to a Better You. Episode 18, How Little Things Cause Big Persuasion
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Streaming Video, 2016
Current format, Streaming Video, 2016, , Available.
Streaming Video, 2016
Current format, Streaming Video, 2016, , Available. Offered in 0 more formats
Shift your attention from outsmarting yourself to the ways people try to outsmart you. This first of a two-part unit on persuasion examines how the "reciprocity effect," apparent expertise, and scarcity are all subtle methods of persuasion. Uncovering these techniques will make you a savvier consumer, negotiator, and more.
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